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Sponsorship is a means by which a company can bring itself
or its products to the attention of consumers and present
them in a favourable light.
Sponsorship seeks to enhance sales/marketing messages
by association with an event, club, charity or team that
shares similar image qualities and brand values. This
association can be very powerful because it is perceived
as an endorsement of the brand by an independent third
party.
Established in 2004 as a sponsorship consultancy for
rugby clubs, Clear has extended its services into other
community-focused organisations, offering sponsorship
generation, sales, marketing and commercial guidance.
As a result of its corporate sponsorship links, Clear
is able to generate revenue for community organisations
by matching up companies with appropriate community-based
projects. This allows these companies to fulfil their
Corporate Social Responsibility obligations whilst enjoying
the benefits of sponsorship.
Clear can also advise organisations on means of reducing
expenditure as well as the use of charitable status for
the purpose of optimising income.
If your organisation feels it could benefit from Clear’s
services, please do not hesitate to contact
us.
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